SMS EUROPe

Shopify SMS app with a focus on the European market

With the SMS Europe Shopify App you can send out SMS campaigns cheaper, easier and more reliable to European customers

What you get with SMS Europe

Send cheaper SMS campaigns

We engage directly with European telecommunication operators within your locale to secure the most favorable pricing on your behalf.

Increase the delivery rate

The SMS Europe app automatically ensure technical compatibility with European requirements to ensure a high delivery rate

Compliant with European privacy laws

The SMS Europe app is inherently configured to adhere to the GDPR legislations prevalent in Europe as a standard feature.

Free plan available

With the free plan you do not pay any subscription. You only pay for the SMS you send. Upgrade to a paid plan to get discount on the SMS charges.

With SMS Europe it is easier and cheaper than ever to execute effective SMS campaigns.

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4 Reasons you should engage in SMS marketing

With over 95% of text messages being opened and read within a mere 3 minutes of delivery, SMS reigns supreme with the highest open rates across all marketing channels. Compare this staggering engagement to email open rates that typically linger around 20-30% for most businesses. It’s time to seize the advantage and harness the instant, impactful reach of SMS to connect with your audience like never before!

With an astounding average click-through rate surpassing 36%, SMS messages wield the capability to drive action like never before. Imagine, 36% of recipients engaging by clicking links or dialing phone numbers embedded within these messages. The immediacy and remarkable open rates of SMS empower businesses to prompt rapid responses and incite immediate action from their valuable subscribers. Seize this incredible opportunity to spark instant connections and drive impactful results!

Recent surveys reveal that SMS marketing has a staggering reach, connecting with over 98% of smartphone users. This powerful statistic underscores the effectiveness of SMS as an unparalleled means to effortlessly tap into your precise target audience. Don’t miss out on this potent avenue to effortlessly engage and captivate your audience where they’re most present—right on their smartphones!

Engage customers, build loyalty, and elevate your brand with SMS marketing. Send tailored, exclusive offers and promotions that show your customers they’re valued. With near-100% open rates, 36%+ click-through rates, and the power to create lasting connections, SMS marketing is a must-have in any modern strategy. The numbers speak for themselves—2023 is the year of SMS!

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Don’t take our word for it

– listen to merchants like you

4.96 Star
Review Average!
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“Testimonials, as authentic endorsements from satisfied customers, serve as potent social proof, significantly inspiring trust in potential consumers.”
Customer Name
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“Testimonials, as authentic endorsements from satisfied customers, serve as potent social proof, significantly inspiring trust in potential consumers.”
Customer Name
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“Testimonials, as authentic endorsements from satisfied customers, serve as potent social proof, significantly inspiring trust in potential consumers.”
Customer Name

SMS Europe Subscription plans

To install the SMS Europe App on your Shopify store, a subscription is necessary.

You can opt for a free plan or any of the paid plans to receive discounts on the SMS messages you send.

FREE (FOREVER) plan

$0

Per month

Pay as you go
– only for the SMS you send

25 initial free SMS

GET IT NOW
BUSINESS PLAN
$20

Per month

Most popular plan

10% discount
on all SMS you send

25 initial free SMS

GET IT NOW

PRO PLAN

$50

Per month

20% discount
on all SMS you send

25 initial free SMS

GET IT NOW

ENTERPRISE plan

$100

Per month

30% discount
on all SMS you send

25 initial free SMS

GET IT NOW

We think we do pretty well

Active users
Average user rating
SMS sent each month

SMS Price List

We aim to have the best prices for sending Shopify SMS campaigns in Europe. If you compare prices for sending SMS campaigns remember to include all the costs for SMS, The App and any additional charges, such as carrier services. You can possibly find pure SMS Gateway prices at lower prices but they do not include campaign management, testing tools, ROI calculations and integration with your Shopify store. SMS Europe includes it all. We have made the pricing as simple and transparent as possible

  • Denmark

    Price per SMS

    From: $0.041

  • France

    Price per SMS

    From: $0.052

  • Germany

    Price per SMS

    From: $0.074

  • Norway

    Price per SMS

    From: $0.037

  • Sweden

    Price per SMS

    From: $0.037

  • United Kingdom

    Price per SMS

    From: $0.058

SMS Europe FAQ

There are two ways you can add UTM tracking in SMS Messages. Learn how to use both.

UTM tracking, or Urchin Tracking Module tracking, is a method used by marketers and website owners to track the effectiveness of their online marketing campaigns. It involves adding special tags, called UTM parameters, to the URLs of links used in various marketing materials such as emails, social media posts, advertisements, etc. These UTM parameters are added to the end of a URL and provide information about the source, medium, campaign name, and other relevant details of the link. When a user clicks on a URL with UTM parameters and visits the website, the analytics tool (such as Google Analytics) reads these parameters and attributes the visit to the specific marketing campaign that the link is associated with.

How to add UTM tracking to SMS campaigns in the SMS Europa app

There are two ways you can add UTM tracking:
  • Use the build in UTM builder
  • Manually add UTM-parameters to the links you include in your SMS message
Let’s look at the first one first. This is super easy.

Using the build-in UTM builder

Under settings you can set the default for all campaigns – if you want to use the UTM-builder or not. For each campaign this default setting can off course be changed. When you create a new campaign the app automatically add default values to the fields required for UTM to be valid:
  • Campaign name
  • Website URL
  • campaign medium
  • Campaign source
You can off course change these values to whatever you like as well as adding data to the remaining (no required) fields. When you send your campaign this UTM-data is automatically added to all the links in your messages.

Manually add UTM-parameters to the links you include in your SMS message

If you have special requirements or want to add different UTM-parameters to each of your links (if you use multiple links in messages) you can do this by adding the UTM-parameters to the links you include in your message. This will off course, initially create much longer links but as all links in the final SMS-messages sent out will be shortened this is no problem. In the preview window you can see how it will look. This easy to use tool can be used to create UTM-links for your campaigns.

The SMS Europa Shopify App is available with different subscription plans. The cheapest one is free. If you pick any of the paid plans you will get 10-30% discount on the SMS charges. 

The SMS Europa Shopify App is available with different subscription plans. The cheapest one is free. That’s right – you can get the app for free! 

On top of the app subscription there is also a cost for sending the SMS messages. The base price apply to the free app plan. If you pick any of the paid plans you will get 10-30% discount on the SMS charges. 

You can see the su bscription plans SMS pricelist here and the different 

The cost of SMS marketing can vary depending on several factors. Here are some that can impact the most.

The cost of SMS marketing can vary depending on several factors, including the SMS service provider, the volume of messages sent, the destination of the messages (local or international), and any additional features or services offered.

Here are some factors that can impact the cost of SMS marketing:

  • Shopify App
    To integrate SMS marketing with your Shopify store you need an app. Most apps comes with paid subscription plans but some apps, such as our SMS Europa, also have a free plan available.
  • Destination
    Sending messages internationally may incur higher costs compared to sending messages within a local area.
  • Additional features
    Some SMS service providers offer additional features such as message personalization, scheduling, analytics, and integration with other platforms. These features may come at an additional cost.
  • Encoding (GSM-7 or GSM-8)
    Each SMS unit can contain 140 characters. But only if you stay within a limited set of characters – also known as GSM-7. If you SMS messages contain special characters or letters outside the latin alfabet it has to use GSM-8 encoding which is only 72 characters per SMS unit.

It’s essential to carefully consider your SMS marketing needs and budget when choosing an SMS service provider.

Comparing pricing plans and features from different providers can help you find the best solution that meets your requirements within your budget.

Additionally, keep in mind any regulatory requirements or compliance considerations that may impact your SMS marketing strategy and costs.

Sending SMS from Shopify can be a useful way to communicate with your customers. Here’s a general guide on how to send SMS from Shopify.

Sending SMS from Shopify can be a useful way to communicate with your customers, provide order updates, and promote your products.

While Shopify doesn’t have built-in SMS capabilities, you can use third-party apps to integrate SMS functionality into your store. Here’s a general guide on how to send SMS from Shopify:

Step 1: Choose a Third-Party SMS App

  1. Log in to your Shopify account:
    Go to Shopify and log in to your account.
  2. Visit the Shopify App Store
    From your Shopify dashboard, go to “Apps” on the left-hand side. Click on “Visit the Shopify App Store.”
  3. Search for SMS Apps
    Use the search bar to find SMS apps. Or simply select the SMS Europa app here.

Step 2: Install and Set Up the App

  1. Install the App
    Follow the prompts to install the chosen SMS app.
  2. Configure Settings
    Once installed, configure the app settings according to your preferences.
    Set up sender information, message templates, and any other necessary details.

Step 3: Connect Shopify with the SMS App

  1. Grant Permissions
    – The app may require certain permissions to access your Shopify store. Grant the necessary permissions.
  2. Integrate with Shopify
    – Follow the app’s instructions to integrate it with your Shopify store. This may involve connecting your store to the app through an API key or other authentication methods.

Step 4: Create SMS Campaigns or Notifications

  1. Create Campaigns
    – Use the app’s interface to create SMS campaigns. This could include promotional messages, order updates, or other communications.
  2. Set Triggers
    – Optionally configure triggers for sending SMS, such as order confirmation, shipping updates, or abandoned cart reminders.

Step 5: Monitor and Analyze

  1. Monitor Campaign Performance
    – Keep track of your SMS campaigns using the app’s analytics tools. Monitor delivery rates, open rates, and other relevant metrics.
  2. Adjust as Needed
    – Based on campaign performance, make adjustments to your messaging strategy or timing.

Step 6: Comply with Regulations

  1. Check Legal Requirements
    – Ensure that your SMS campaigns comply with local and international regulations, such as GDPR or TCPA in the United States.
  2. Opt-In and Opt-Out
    – Implement clear opt-in and opt-out mechanisms to respect customer preferences and legal requirements.

Step 7: Test and Optimize

  1. Run Tests
    – Conduct A/B tests to optimize your SMS content, timing, and frequency for better engagement.
  2. Collect Feedback
    – Encourage customers to provide feedback on your SMS communications and use it to refine your strategy.

By following these steps, you can effectively send SMS from your Shopify store using a third-party app, enhancing your communication with customers and potentially boosting sales.

Non-deliverable SMS refer to text messages that are not successfully delivered. There can be various reasons for this. Learn more here.

Non-deliverable SMS (Short Message Service) messages refer to text messages that are not successfully delivered to the intended recipient’s device.

As the tele-operators charge for all messages that you send you want to reduce the number of non-deliverables. This can be tricky as there are many technical requirements. But with the SMS Europa App for Shopify we manage that for you to secure the highest possible delivery-rate.

There can be various reasons for SMS messages to be non-deliverable, including:

  1. Invalid or inactive phone number
    If the recipient’s phone number is invalid or inactive, the message cannot be delivered.
  2. Network issues
    Sometimes, network congestion or technical issues with the mobile carrier’s infrastructure can prevent SMS messages from being delivered.
  3. Recipient’s phone turned off or out of coverage
    If the recipient’s phone is turned off or out of network coverage area, the message cannot be delivered until the phone is back online.
  4. Message blocked or filtered
    In some cases, mobile carriers or the recipient’s device may have filters in place that block certain messages, preventing them from being delivered.
  5. Message rejected by recipient
    The recipient’s device may reject messages from certain senders or sources, resulting in non-delivery.
  6. Storage limitations
    If the recipient’s device has insufficient storage space, it may not be able to receive new messages until some space is freed up.

Non-deliverable SMS messages are typically flagged as undelivered by the SMS gateway or service provider and may be subject to retry attempts according to predefined rules or configurations.

An SMS app for Shopify is a software application that integrates with the Shopify platform to enable merchants to send and receive text messages (SMS) to and from their customers.

An SMS app for Shopify is a software application that integrates with the Shopify platform to enable merchants to send and receive text messages (SMS) to and from their customers.

These apps typically provide features marketing campaigns through SMS. Some can also send order notifications, shipping updates, order status alerts or abandoned cart recovery messages.

With an SMS app for Shopify, merchants can engage with their customers more effectively, provide timely updates on their orders, and encourage repeat purchases. It allows for personalized communication and helps in building stronger relationships with customers, ultimately leading to increased sales and customer satisfaction.

SMS marketing is a marketing strategy that involves sending promotional messages via SMS. Learn about the key features of SMS marketing.

SMS marketing, also known as text message marketing, is a marketing strategy that involves sending promotional messages or alerts to customers and prospects via text messages (SMS – Short Message Service).

SMS marketing is widely used by businesses to engage with their audience, promote products or services, drive sales, and increase brand awareness.

Key features of SMS marketing include:

  • Direct communication
    SMS allows businesses to communicate directly with customers on their mobile devices, reaching them wherever they are.
  • High open rates
    Text messages typically have high open rates compared to other forms of communication, making SMS marketing an effective way to ensure your message is seen.
  • Personalization
    SMS messages can be personalized based on customer data, such as name, purchase history, or location, increasing engagement and relevance.
  • Timely delivery
    SMS messages are delivered instantly, making them suitable for time-sensitive promotions or alerts.
  • Opt-in/opt-out
    To comply with regulations and maintain customer trust, SMS marketing typically requires recipients to opt-in to receive messages. Recipients also have the option to opt-out at any time.

Examples of SMS marketing campaigns include:

  • Promotional offers: Sending discount codes or special offers to drive sales.
  • Event reminders: Sending reminders about upcoming events, sales, or appointments.
  • Order updates: Providing order confirmation, shipping updates, or delivery notifications.
  • Customer feedback: Soliciting feedback through SMS surveys or polls.
  • Abandoned cart reminders: Sending reminders to customers who have abandoned their online shopping carts.

Overall, SMS marketing can be a powerful tool for businesses to connect with their audience, drive engagement, and achieve marketing goals.

However, it’s essential to use SMS marketing responsibly, respecting customers’ preferences and privacy regulations.

Learn more about what makes SMS Europe the best possible SMS app for your European business.

SMS marketing is one of the most effective types of marketing you can do. The opening rates and conversions are generally higher than any other marketing channel.

However, there can be a lot of challenges in creating and executing SMS campaigns for a webshop. Also, to be sure your contacts receives your SMS messages there are a lot of technically requirements specific for the European markets that most other SMS apps do not comply to. And if they don’t you end up paying for messages that no one ever see.

So, with the SMS Europe app you will get:

  • An easy to use SMS campaign solution
  • Technically compliant
  • Cheaper SMS
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