The cost of SMS marketing can vary depending on several factors. Here are some that can impact the most.

The cost of SMS marketing can vary depending on several factors, including the SMS service provider, the volume of messages sent, the destination of the messages (local or international), and any additional features or services offered.

Here are some factors that can impact the cost of SMS marketing:

  • Shopify App
    To integrate SMS marketing with your Shopify store you need an app. Most apps comes with paid subscription plans but some apps, such as our SMS Europa, also have a free plan available.
  • Destination
    Sending messages internationally may incur higher costs compared to sending messages within a local area.
  • Additional features
    Some SMS service providers offer additional features such as message personalization, scheduling, analytics, and integration with other platforms. These features may come at an additional cost.
  • Encoding (GSM-7 or GSM-8)
    Each SMS unit can contain 140 characters. But only if you stay within a limited set of characters – also known as GSM-7. If you SMS messages contain special characters or letters outside the latin alfabet it has to use GSM-8 encoding which is only 72 characters per SMS unit.

It’s essential to carefully consider your SMS marketing needs and budget when choosing an SMS service provider.

Comparing pricing plans and features from different providers can help you find the best solution that meets your requirements within your budget.

Additionally, keep in mind any regulatory requirements or compliance considerations that may impact your SMS marketing strategy and costs.

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