When sending SMS campaigns with SMS Europe you can chose to either use a phone number or a (alpha numeric) name, such as “Mikes Shop”. But what is the best to use?

When sending SMS campaigns with SMS Europe you can chose to either use a phone number or a (alpha numeric) name, such as “Mikes Shop”. But what is the best to use?

There are pros and cons of both methods:

  • Using a cell phone number
    Pros: Your contacts can reply to you by SMS. So, this is good for SMS campaigns where you ask for a reply.Cons: Links in your SMS messages will not always be active (clickable) when using number as sender. So, it is not good for sales campaigns with links to products in your shop.
  • Using a (alpha numeric) name
    Pros: Having your brand name as sender increase trust and likelihood to open and click. Also, this is the best way to secure all your links are clickable.Cons: Contacts can not reply to the SMS.

For SMS marketing campaigns, where the goal is most often to drive traffic and sales to your shop, using a name as sender is therefor best.

On the Create Campaign page in the SMS Europe App you select the sender you want to use. You can pick from any of the numbers or sender names you have added and validated under Settings.

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