Several marketing platforms support XML product feeds, enabling businesses to distribute their product information effectively across various channels and reach their target audience. Here are some marketing platforms that commonly support XML product feeds:

Google Ads

Google Ads allows advertisers to create Product Listing Ads (PLAs) using XML product feeds. Merchants can upload their product data to Google Merchant Center in XML format and then use it to create shopping campaigns within Google Ads.

Facebook Ads

Facebook Ads supports dynamic product ads, which use XML product feeds to display personalized ads to users based on their interactions with a website or app. Merchants can upload their product catalogs to Facebook Business Manager in XML format to create dynamic product ads.

Instagram Ads

Instagram Ads, which is integrated with Facebook Ads, also supports dynamic product ads using XML product feeds. Merchants can use the same product catalogs uploaded to Facebook Business Manager to run dynamic product ads on Instagram.

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising offers Product Ads, similar to Google’s PLAs, which use XML product feeds to display product listings in search results. Merchants can upload their product data to Microsoft Merchant Center in XML format to create Product Ads.

Amazon Advertising

Amazon Advertising allows advertisers to create Sponsored Products and Sponsored Brands ads using XML product feeds. Merchants can use Amazon’s feed specifications to format their product data in XML and upload it to Amazon Advertising to create sponsored ads.

eBay Promoted Listings

eBay offers Promoted Listings, which allow sellers to boost the visibility of their listings in search results. Sellers can create Promoted Listings campaigns using XML product feeds to promote their products on eBay.

Pinterest Ads

Pinterest Ads support dynamic product ads, which use XML product feeds to display personalized ads featuring products from a merchant’s catalog. Merchants can upload their product catalogs to Pinterest in XML format to create dynamic product ads.

LinkedIn Ads

LinkedIn Ads offers dynamic ads for product retargeting, which use XML product feeds to display personalized ads featuring products from a merchant’s catalog. Merchants can upload their product catalogs to LinkedIn in XML format to create dynamic product ads.

These are just a few examples of marketing platforms that support XML product feeds. Many other advertising and marketing platforms offer similar functionality to help businesses promote their products effectively.