Here you will find answers to many of the most common questions about Elevate Apps and Shopify. If you have any questions not answered here please drop us an e-mail at

Elevate Apps FAQ

We offer both live chat support from within our apps and e-mail support.

Elevate Apps was founded by a team of Danish internet experts with the goal of providing better apps for Shopify merchants.

We have been working with internet, software development, sales, UX and conversion optimization for more than 20 years.

As consultants we have helped hundreds of companies grow their businesses and reach their goals. As entrepreneurs we have founded several companies and made a handful of good exists.

Please feel free to contact us if you have any questions of business ideas.

SMS Europe FAQ

Most countries have laws to prevent internet spam. As a rule of thumb you need consent to send marketing SMS or e-mails. But there are a couple of important exceptions that you should know.

Most countries have laws to prevent internet spam. As a rule of thumb you need consent to send marketing SMS or e-mails. But there are a couple of important exceptions that you should know.

SMS marketing in Europe

In Europe the marketing laws require you to get consent before you send SMS and e-mail marketing to NEW prospects. And you are now allowed to get this consent by e-mail or SMS as that in itself is considered marketing.

However, you ARE allowed to send marketing to existing customers but only for similar products and if they can easily and freely opt-out of any future messages.

Here is a quote from the European Commission:

The question is what a “similar product” is.

If you only sell one kind of products – for example essential oils, then they should all fall within the “similar products” rule even when promoting different blends. Similar, if you sell children’s toys then all toys would be “similar products”.

On the other hand of you sell many different and not directly related products then they are most likely not to be considered “similar products”.

How to filter your SMS campaigns for consent

In the SMS Europe you can easily select if you want to only send SMS messages you contacts that have given you consent, or not – or both.

Under Customer filters apply the “SMS marketing consent” filter.

And select the setting you want.

SMS marketing outside Europe

Be aware that not all countries have the same marketing laws. In some countries you are allowed to send SMS to anyone as long as they can opt-out. In other countries there may be more restrictions.

If in doubt consult with your lawyer or local marketing organisation.

Legal disclaimer

The above is not to be considered legal advice. If you are in doubt about any of this please consult with your lawyer.

There are two ways you can add UTM tracking in SMS Messages. Learn how to use both.

UTM tracking, or Urchin Tracking Module tracking, is a method used by marketers and website owners to track the effectiveness of their online marketing campaigns. It involves adding special tags, called UTM parameters, to the URLs of links used in various marketing materials such as emails, social media posts, advertisements, etc.

These UTM parameters are added to the end of a URL and provide information about the source, medium, campaign name, and other relevant details of the link.

When a user clicks on a URL with UTM parameters and visits the website, the analytics tool (such as Google Analytics) reads these parameters and attributes the visit to the specific marketing campaign that the link is associated with.

How to add UTM tracking to SMS campaigns in the SMS Europa app

There are two ways you can add UTM tracking:

  • Use the build in UTM builder
  • Manually add UTM-parameters to the links you include in your SMS message

Let’s look at the first one first. This is super easy.

Using the build-in UTM builder

Under settings you can set the default for all campaigns – if you want to use the UTM-builder or not. For each campaign this default setting can off course be changed.

When you create a new campaign the app automatically add default values to the fields required for UTM to be valid:

  • Campaign name
  • Website URL
  • campaign medium
  • Campaign source

You can off course change these values to whatever you like as well as adding data to the remaining (no required) fields.

When you send your campaign this UTM-data is automatically added to all the links in your messages.

Manually add UTM-parameters to the links you include in your SMS message

If you have special requirements or want to add different UTM-parameters to each of your links (if you use multiple links in messages) you can do this by adding the UTM-parameters to the links you include in your message.

This will off course, initially create much longer links but as all links in the final SMS-messages sent out will be shortened this is no problem. In the preview window you can see how it will look.

This easy to use tool can be used to create UTM-links for your campaigns.

The SMS Europa Shopify App is available with different subscription plans. The cheapest one is free. If you pick any of the paid plans you will get 10-30% discount on the SMS charges. 

The SMS Europa Shopify App is available with different subscription plans. The cheapest one is free. That’s right – you can get the app for free! 

On top of the app subscription there is also a cost for sending the SMS messages. The base price apply to the free app plan. If you pick any of the paid plans you will get 10-30% discount on the SMS charges. 

You can see the su bscription plans SMS pricelist here and the different 

The cost of SMS marketing can vary depending on several factors. Here are some that can impact the most.

The cost of SMS marketing can vary depending on several factors, including the SMS service provider, the volume of messages sent, the destination of the messages (local or international), and any additional features or services offered.

Here are some factors that can impact the cost of SMS marketing:

  • Shopify App
    To integrate SMS marketing with your Shopify store you need an app. Most apps comes with paid subscription plans but some apps, such as our SMS Europa, also have a free plan available.
  • Destination
    Sending messages internationally may incur higher costs compared to sending messages within a local area.
  • Additional features
    Some SMS service providers offer additional features such as message personalization, scheduling, analytics, and integration with other platforms. These features may come at an additional cost.
  • Encoding (GSM-7 or GSM-8)
    Each SMS unit can contain 140 characters. But only if you stay within a limited set of characters – also known as GSM-7. If you SMS messages contain special characters or letters outside the latin alfabet it has to use GSM-8 encoding which is only 72 characters per SMS unit.

It’s essential to carefully consider your SMS marketing needs and budget when choosing an SMS service provider.

Comparing pricing plans and features from different providers can help you find the best solution that meets your requirements within your budget.

Additionally, keep in mind any regulatory requirements or compliance considerations that may impact your SMS marketing strategy and costs.

Sending SMS from Shopify can be a useful way to communicate with your customers. Here’s a general guide on how to send SMS from Shopify.

Sending SMS from Shopify can be a useful way to communicate with your customers, provide order updates, and promote your products.

While Shopify doesn’t have built-in SMS capabilities, you can use third-party apps to integrate SMS functionality into your store. Here’s a general guide on how to send SMS from Shopify:

Step 1: Choose a Third-Party SMS App

  1. Log in to your Shopify account:
    Go to Shopify and log in to your account.
  2. Visit the Shopify App Store
    From your Shopify dashboard, go to “Apps” on the left-hand side. Click on “Visit the Shopify App Store.”
  3. Search for SMS Apps
    Use the search bar to find SMS apps. Or simply select the SMS Europa app here.

Step 2: Install and Set Up the App

  1. Install the App
    Follow the prompts to install the chosen SMS app.
  2. Configure Settings
    Once installed, configure the app settings according to your preferences.
    Set up sender information, message templates, and any other necessary details.

Step 3: Connect Shopify with the SMS App

  1. Grant Permissions
    – The app may require certain permissions to access your Shopify store. Grant the necessary permissions.
  2. Integrate with Shopify
    – Follow the app’s instructions to integrate it with your Shopify store. This may involve connecting your store to the app through an API key or other authentication methods.

Step 4: Create SMS Campaigns or Notifications

  1. Create Campaigns
    – Use the app’s interface to create SMS campaigns. This could include promotional messages, order updates, or other communications.
  2. Set Triggers
    – Optionally configure triggers for sending SMS, such as order confirmation, shipping updates, or abandoned cart reminders.

Step 5: Monitor and Analyze

  1. Monitor Campaign Performance
    – Keep track of your SMS campaigns using the app’s analytics tools. Monitor delivery rates, open rates, and other relevant metrics.
  2. Adjust as Needed
    – Based on campaign performance, make adjustments to your messaging strategy or timing.

Step 6: Comply with Regulations

  1. Check Legal Requirements
    – Ensure that your SMS campaigns comply with local and international regulations, such as GDPR or TCPA in the United States.
  2. Opt-In and Opt-Out
    – Implement clear opt-in and opt-out mechanisms to respect customer preferences and legal requirements.

Step 7: Test and Optimize

  1. Run Tests
    – Conduct A/B tests to optimize your SMS content, timing, and frequency for better engagement.
  2. Collect Feedback
    – Encourage customers to provide feedback on your SMS communications and use it to refine your strategy.

By following these steps, you can effectively send SMS from your Shopify store using a third-party app, enhancing your communication with customers and potentially boosting sales.

When incorporating emojis into SMS campaigns, it’s essential to consider their impact on the encoding standards.

In today’s digital landscape, emojis have become integral to modern communication, adding depth, emotion, and context to text-based messages.

When incorporating emojis into SMS campaigns, it’s essential to consider their impact on the encoding standards: GSM-7 and GSM-8, which dictate character limitations and encoding compatibility.

Here’s a comprehensive guide on leveraging emojis effectively in SMS campaigns while navigating the intricacies of GSM-7 and GSM-8 encoding:

Understanding GSM-7 and GSM-8 Encoding

GSM-7 is a character encoding standard widely used for SMS messaging. It supports a limited character set of 128 characters, including alphanumeric characters, common symbols, and basic punctuation.

Emojis are not directly supported in GSM-7 encoding, as it lacks the necessary characters to represent them.

GSM-8, also known as UCS-2 or UTF-16, is an encoding standard that supports a wider range of characters, including emojis and other Unicode characters. It allows for the representation of up to 65,536 characters, making it suitable for languages with diverse character sets and symbols.

How Emojis Impact SMS Campaigns

In GSM-7 encoding, each character occupies 7 bits, allowing for the transmission of 160 characters per SMS. However, when emojis or non-GSM-7 characters are included, messages may be limited to 70 characters per SMS due to the need for GSM-8 encoding.

This reduction in character count can affect message clarity and content delivery.

When an SMS message exceeds the character limit imposed by GSM-7 encoding, it is automatically segmented into multiple parts by the network.

This segmentation can lead to fragmented messages, especially when emojis are involved, as they may require GSM-8 encoding and consume more character space.

Cost Considerations

SMS messages exceeding 160 characters (or 70 characters with emojis) are billed as multiple messages by most mobile carriers. Therefore, incorporating emojis may increase the overall cost of SMS campaigns, especially if message segmentation occurs frequently.

Compatibility Challenges

While modern smartphones and messaging apps support a wide range of emojis and Unicode characters, compatibility issues may arise when sending SMS messages to older devices or platforms that do not fully support GSM-8 encoding.

Emojis may appear as question marks or garbled characters on such devices.

Best Practices for Using Emojis in SMS Campaigns

Use emojis strategically to enhance the emotional impact and visual appeal of your SMS messages. Prioritize commonly supported emojis that are more likely to render correctly across devices and encoding standards.

Test Across Devices

Before launching SMS campaigns, test messages containing emojis across various devices, operating systems, and messaging apps to ensure compatibility and readability.

This proactive approach helps identify potential rendering issues and allows for adjustments as needed.

Message Formatting

Keep messages concise and avoid excessive emoji usage to minimize the risk of message segmentation and associated costs.

Strive for clarity and coherence in your messaging, balancing text and emojis effectively.

Monitor Campaign Performance

Analyze engagement metrics and feedback to assess the impact of emojis on your SMS campaigns.

Measure factors such as open rates, click-through rates, and conversion rates to determine the effectiveness of emoji usage and make data-driven adjustments.

By understanding the implications of emojis on GSM-7 and GSM-8 encoding standards and implementing best practices, you can harness the power of emojis to create compelling SMS campaigns that resonate with your audience while ensuring compatibility and message integrity across diverse devices and platforms.

When sending SMS campaigns with SMS Europe you can chose to either use a phone number or a (alpha numeric) name, such as “Mikes Shop”. But what is the best to use?

When sending SMS campaigns with SMS Europe you can chose to either use a phone number or a (alpha numeric) name, such as “Mikes Shop”. But what is the best to use?

There are pros and cons of both methods:

  • Using a cell phone number
    Pros: Your contacts can reply to you by SMS. So, this is good for SMS campaigns where you ask for a reply.Cons: Links in your SMS messages will not always be active (clickable) when using number as sender. So, it is not good for sales campaigns with links to products in your shop.
  • Using a (alpha numeric) name
    Pros: Having your brand name as sender increase trust and likelihood to open and click. Also, this is the best way to secure all your links are clickable.Cons: Contacts can not reply to the SMS.

For SMS marketing campaigns, where the goal is most often to drive traffic and sales to your shop, using a name as sender is therefor best.

On the Create Campaign page in the SMS Europe App you select the sender you want to use. You can pick from any of the numbers or sender names you have added and validated under Settings.

Non-deliverable SMS refer to text messages that are not successfully delivered. There can be various reasons for this. Learn more here.

Non-deliverable SMS (Short Message Service) messages refer to text messages that are not successfully delivered to the intended recipient’s device.

As the tele-operators charge for all messages that you send you want to reduce the number of non-deliverables. This can be tricky as there are many technical requirements. But with the SMS Europa App for Shopify we manage that for you to secure the highest possible delivery-rate.

There can be various reasons for SMS messages to be non-deliverable, including:

  1. Invalid or inactive phone number
    If the recipient’s phone number is invalid or inactive, the message cannot be delivered.
  2. Network issues
    Sometimes, network congestion or technical issues with the mobile carrier’s infrastructure can prevent SMS messages from being delivered.
  3. Recipient’s phone turned off or out of coverage
    If the recipient’s phone is turned off or out of network coverage area, the message cannot be delivered until the phone is back online.
  4. Message blocked or filtered
    In some cases, mobile carriers or the recipient’s device may have filters in place that block certain messages, preventing them from being delivered.
  5. Message rejected by recipient
    The recipient’s device may reject messages from certain senders or sources, resulting in non-delivery.
  6. Storage limitations
    If the recipient’s device has insufficient storage space, it may not be able to receive new messages until some space is freed up.

Non-deliverable SMS messages are typically flagged as undelivered by the SMS gateway or service provider and may be subject to retry attempts according to predefined rules or configurations.

An SMS app for Shopify is a software application that integrates with the Shopify platform to enable merchants to send and receive text messages (SMS) to and from their customers.

An SMS app for Shopify is a software application that integrates with the Shopify platform to enable merchants to send and receive text messages (SMS) to and from their customers.

These apps typically provide features marketing campaigns through SMS. Some can also send order notifications, shipping updates, order status alerts or abandoned cart recovery messages.

With an SMS app for Shopify, merchants can engage with their customers more effectively, provide timely updates on their orders, and encourage repeat purchases. It allows for personalized communication and helps in building stronger relationships with customers, ultimately leading to increased sales and customer satisfaction.

SMS marketing is a marketing strategy that involves sending promotional messages via SMS. Learn about the key features of SMS marketing.

SMS marketing, also known as text message marketing, is a marketing strategy that involves sending promotional messages or alerts to customers and prospects via text messages (SMS – Short Message Service).

SMS marketing is widely used by businesses to engage with their audience, promote products or services, drive sales, and increase brand awareness.

Key features of SMS marketing include:

  • Direct communication
    SMS allows businesses to communicate directly with customers on their mobile devices, reaching them wherever they are.
  • High open rates
    Text messages typically have high open rates compared to other forms of communication, making SMS marketing an effective way to ensure your message is seen.
  • Personalization
    SMS messages can be personalized based on customer data, such as name, purchase history, or location, increasing engagement and relevance.
  • Timely delivery
    SMS messages are delivered instantly, making them suitable for time-sensitive promotions or alerts.
  • Opt-in/opt-out
    To comply with regulations and maintain customer trust, SMS marketing typically requires recipients to opt-in to receive messages. Recipients also have the option to opt-out at any time.

Examples of SMS marketing campaigns include:

  • Promotional offers: Sending discount codes or special offers to drive sales.
  • Event reminders: Sending reminders about upcoming events, sales, or appointments.
  • Order updates: Providing order confirmation, shipping updates, or delivery notifications.
  • Customer feedback: Soliciting feedback through SMS surveys or polls.
  • Abandoned cart reminders: Sending reminders to customers who have abandoned their online shopping carts.

Overall, SMS marketing can be a powerful tool for businesses to connect with their audience, drive engagement, and achieve marketing goals.

However, it’s essential to use SMS marketing responsibly, respecting customers’ preferences and privacy regulations.

Learn more about what makes SMS Europe the best possible SMS app for your European business.

SMS marketing is one of the most effective types of marketing you can do. The opening rates and conversions are generally higher than any other marketing channel.

However, there can be a lot of challenges in creating and executing SMS campaigns for a webshop. Also, to be sure your contacts receives your SMS messages there are a lot of technically requirements specific for the European markets that most other SMS apps do not comply to. And if they don’t you end up paying for messages that no one ever see.

So, with the SMS Europe app you will get:

  • An easy to use SMS campaign solution
  • Technically compliant
  • Cheaper SMS

Some teleoperators have restrictions on the links you add in your SMS campaigns. To ensure that your audience is getting your messages and the links in them work, the domains have to be whitelisted.

Some teleoperators have restrictions on the links you add in your SMS campaigns. To ensure that your audience is getting your messages and the links in them work, the domains have to be whitelisted.

Not all SMS Campaign providers have the option to whitelist domains but with the SMS Europe App for Shopify whitelisting very easy.

As default we will automatically whitelist your shop domain and if you need to link to more – for example your YouTube, Facebook or Instagram pages or a blog on a subdomain you can easily add them to the whitelist.

Shopify FAQ

In today’s digital era, establishing an online presence is crucial for businesses aiming to reach a wider audience. Shopify stands as a comprehensive solution, empowering entrepreneurs to create, manage, and scale their online stores efficiently. Here’s a detailed insight into how Shopify works and how it facilitates the process of establishing an e-commerce platform.

Getting Started with Shopify

Upon signing up for Shopify, users gain access to a user-friendly dashboard where they can set up their online store. The platform offers a range of subscription plans catering to various business sizes and requirements. The initial steps involve choosing a suitable plan and customizing the store to align with the brand’s identity.

Building Your Storefront

Shopify provides an array of customizable themes or templates, allowing users to design and personalize their storefronts. From selecting layouts to modifying color schemes, fonts, and adding branding elements, the platform offers versatile customization options. Users can create a visually appealing and user-friendly interface without requiring extensive technical expertise.

Adding and Managing Products

Adding products to the store is seamless on Shopify. Users can upload product images, write compelling descriptions, set prices, manage inventory, and categorize items efficiently. Additionally, the platform supports product variants, enabling sellers to offer options like different sizes, colors, or styles for a single product.

Handling Orders and Payments

Managing orders is streamlined through the Shopify dashboard. Sellers receive notifications when customers place orders and can efficiently fulfill them. The platform integrates with various payment gateways, providing secure transactions and enabling acceptance of major credit cards, PayPal, and other payment methods.

Streamlining Shipping Processes

Shopify simplifies shipping by offering flexible options for setting up shipping rates based on preferences. Users can choose between free shipping, flat rates, or calculated rates based on carrier services. Furthermore, sellers can print shipping labels and track orders, enhancing the efficiency of their logistics.

Marketing and Analytics

The platform equips users with tools for marketing their stores effectively. Shopify facilitates SEO optimization, social media integration, email marketing, and discount code creation. Additionally, built-in analytics provide valuable insights into sales, customer behavior, and website traffic, empowering data-driven decision-making.

Extensibility and App Integration

Shopify’s versatility extends through its extensive app store, offering a myriad of applications and integrations. Users can explore and install apps for accounting, customer support, inventory management, and more. Furthermore, developers can leverage Shopify’s APIs to create custom applications or modify existing functionalities, enhancing the platform’s adaptability.

In conclusion, Shopify stands as a robust and user-centric e-commerce platform, simplifying the process of launching and managing online stores. Its intuitive interface, diverse customization options, seamless order management, and powerful marketing tools make it an invaluable tool for businesses aiming to thrive in the digital marketplace.

Understanding the Cost Structure of Shopify: A Comprehensive Overview

Shopify, a renowned e-commerce platform, offers a variety of pricing plans tailored to suit the diverse needs of businesses, from startups to enterprises.

Navigating through its pricing structure is essential to make an informed decision about the investment required for launching and running a successful online store. In this article, we’ll delve into the various costs associated with using Shopify and explore the features offered in each pricing tier.

Shopify Pricing Plans

  1. Basic Shopify
    Priced at $29 per month, this entry-level plan provides essential features for setting up a new online store. It includes features like an online store, unlimited products, two staff accounts, 24/7 support, discount codes, and abandoned cart recovery.
  2. Shopify
    Priced at $79 per month, this plan builds upon the Basic Shopify features by offering additional features such as gift cards, professional reports, and five staff accounts.
  3. Advanced Shopify
    Geared towards scaling businesses, this plan is priced at $299 per month. It includes all the features from the Shopify plan and adds advanced reporting, up to 15 staff accounts, and third-party calculated shipping rates for accurate shipping costs.
  4. Shopify Plus
    Tailored for high-growth, high-volume businesses, the pricing for Shopify Plus is custom and varies based on individual requirements. This plan provides advanced functionalities, customization options, and dedicated support for large-scale enterprises.

Additional Costs and Considerations

Transaction Fees

While Shopify provides its own payment gateway, Shopify Payments, it charges transaction fees ranging from 2.9% + 30¢ to 2.4% + 30¢ per transaction, depending on the pricing plan. Utilizing external payment gateways incurs additional fees.

Domain Name

Purchasing a domain name through Shopify or a third-party registrar incurs a separate cost. Shopify offers the convenience of domain purchasing directly within the platform.

Themes and Apps

Shopify offers both free and premium themes and a wide array of apps in its marketplace. Some themes and apps are free, while others come with a one-time or subscription-based cost.

Customizations and Development

For businesses requiring extensive customizations or additional functionalities beyond what the standard plans offer, hiring developers or experts might result in extra costs.

Making the Right Decision

When considering the cost of Shopify, it’s crucial to align the platform’s features with your business needs and growth projections.

Assessing the scalability, ease of use, customer support, and additional expenses against the benefits is integral to making an informed decision.


Shopify’s pricing structure is designed to accommodate businesses of varying sizes and requirements. By understanding the different pricing plans and associated costs, businesses can make strategic decisions aligned with their budget and growth aspirations.

Evaluate your business needs thoroughly, compare the features of each plan, and factor in additional costs to determine the most suitable Shopify plan for your online store. Always remember, investing in the right platform is an investment in the future success of your e-commerce venture.

Mastering the Art of Selling on Your Shopify Store: A Comprehensive Guide

Selling on Shopify presents an incredible opportunity for entrepreneurs to showcase their products and reach a global audience. However, the success of your Shopify store isn’t solely reliant on its existence; it’s about how effectively you sell your products or services.

To assist you in mastering the art of selling on Shopify, here’s a comprehensive guide that encompasses various strategies and tactics.

Understand Your Audience and Refine Your Products

Successful selling begins with a deep understanding of your target audience. Conduct market research to comprehend their needs, preferences, and pain points.

Tailor your product offerings to address these specific requirements, ensuring they stand out and provide unique value in the market.

Optimize Your Shopify Store for Conversions

Your store’s design, layout, and functionality significantly impact conversions. Choose a visually appealing and user-friendly theme from Shopify’s range of customizable templates.

Optimize product pages with high-quality images, detailed descriptions, and clear calls-to-action (CTAs). Streamline the checkout process to reduce cart abandonment rates.

Implement Effective Marketing Strategies

Utilize a mix of marketing strategies to drive traffic to your Shopify store. Leverage social media platforms, content marketing, influencer collaborations, SEO, and email and SMS marketing to increase brand visibility.

Create compelling content that resonates with your audience, showcasing your products’ benefits and solving their problems.

Harness the Power of Shopify Apps and Tools

Shopify offers a plethora of apps and tools designed to enhance your store’s functionality. Explore apps for email marketing automation, abandoned cart recovery, upselling, and customer support.

Integrate analytics tools to gain insights into customer behavior and optimize your selling strategies accordingly.

Provide Exceptional Customer Service

Exceptional customer service is a cornerstone of successful selling. Ensure prompt responses to customer queries, offer multiple support channels, and handle inquiries or issues with empathy and professionalism.

Positive customer experiences lead to repeat purchases and word-of-mouth referrals.

Offer Promotions and Incentives

Implement promotional campaigns, discounts, and loyalty programs to incentivize purchases. Use limited-time offers, free shipping, or bundle deals to entice customers and create a sense of urgency.

Personalize offers based on customer preferences to enhance engagement.

Analyze Performance and Iterate

Regularly monitor key performance indicators (KPIs) such as sales, conversion rates, average order value, and customer acquisition cost.

Analyze data from Shopify’s analytics tools or third-party integrations to identify trends and areas for improvement. Use these insights to refine your selling strategies continuously.

Cultivate Trust and Credibility

Build trust with your audience by showcasing customer testimonials, product reviews, and social proof on your Shopify store. Display trust badges, secure payment options, and transparent policies regarding shipping, returns, and refunds.

Establishing credibility is vital in encouraging customers to make purchases.


Selling on Shopify is a journey that demands dedication, continuous learning, and adaptability to evolving market trends.

By understanding your audience, optimizing your store, implementing effective marketing strategies, and providing exceptional customer experiences, you can elevate your selling game on Shopify.

Remember, consistency, innovation, and a customer-centric approach are key to sustained success. Embrace these strategies, refine your techniques, and watch your Shopify store thrive in the competitive e-commerce landscape. Best of luck in your selling endeavors!

A Step-by-Step Guide to Launching Your Shopify Store Successfully

In the fast-paced world of e-commerce, starting your own Shopify store can be a rewarding venture. With its user-friendly interface and powerful tools, Shopify has become a go-to platform for entrepreneurs looking to establish an online presence.

However, embarking on this journey requires meticulous planning and execution. To help you navigate the process effectively, here’s a comprehensive guide on how to kickstart your Shopify store.

Step 1: Define Your Niche and Conduct Market Research

Begin by identifying your niche market and understanding its dynamics. Analyze your potential customers’ preferences, pain points, and buying behavior.

Conduct thorough market research to uncover trends, assess competitors, and identify gaps you can fill with your products or services.

Step 2: Set Up Your Shopify Account

Navigate to Shopify’s website and sign up for an account. Choose an appropriate plan based on your business needs and budget.

Once registered, follow the prompts to customize your store name, domain, and branding elements. Ensure that your store reflects your brand identity and resonates with your target audience.

Step 3: Select a Template and Customize Your Store

Shopify offers a range of customizable templates to suit various industries. Choose a theme that aligns with your brand’s aesthetics and functionality requirements.

Customize the layout, fonts, colors, and imagery to create a visually appealing and user-friendly storefront. Optimize for mobile responsiveness as a significant portion of online traffic comes from mobile devices.

Step 4: Add Products and Set Up Payment Gateways

Upload high-quality images and detailed descriptions of your products. Organize them into relevant categories for easy navigation.

Set up secure payment gateways to enable seamless transactions. Shopify integrates with multiple payment processors, allowing customers to pay using credit/debit cards, PayPal, or other methods.

Step 5: Establish Shipping and Tax Settings

Configure shipping settings by setting up shipping zones, rates, and fulfillment methods. Clearly communicate shipping policies, expected delivery times, and any associated costs to customers.

Additionally, set up tax rates based on your business location and regulations to ensure compliance.

Step 6: Test and Launch Your Store

Before launching your store, thoroughly test its functionality. Go through the purchasing process from a customer’s perspective to identify and fix any glitches or inconsistencies.

Test all links, forms, and payment gateways to ensure a smooth user experience. Once satisfied, launch your store and start promoting it across various channels.

Step 7: Implement Marketing Strategies

Utilize various marketing channels like social media, content marketing, email and SMS campaigns, and SEO to drive traffic to your store.

Create engaging content, run targeted ads, and engage with your audience to build brand awareness and attract potential customers.

Step 8: Monitor Performance and Optimize

Regularly analyze your store’s performance metrics using Shopify’s analytics tools or other third-party applications.

Track sales, conversion rates, traffic sources, and customer behavior to identify areas for improvement. Optimize your store by refining product offerings, enhancing user experience, and adjusting marketing strategies based on insights gained.


Launching a successful Shopify store involves meticulous planning, attention to detail, and ongoing optimization.

By following these steps and staying committed to providing value to your customers, you can build a thriving online business.

Remember, consistency, adaptation to market changes, and dedication to customer satisfaction are key to long-term success in the e-commerce landscape. Good luck on your Shopify journey!

GEO Blocking FAQ

GEO-blocking, also known as geolocation blocking, IP-blocking or regional blocking, is a technique used by online services to restrict access to their content or services based on the geographical location of the user.

The process typically involves the following steps:

Geolocation Identification

When a user accesses a website or online service, the server attempts to determine the user’s geographical location.

This can be done through various methods such as IP address analysis, GPS data from mobile devices, Wi-Fi network identification, or information provided by the user’s internet service provider (ISP).

With the SEO-Safe App for Shopify this is done by IP.

Comparison with Allowed Regions

Once the user’s location is identified, the server compares it with a predefined list of allowed regions or countries where access to the content or service is permitted.

This list is often determined by the content provider or service operator based on licensing agreements, legal requirements, or business considerations.

In the settings of the SEO-Safe App for Shopify you can manage which countries to block.

Blocking or Allowing Access

If the user’s location matches one of the allowed regions, they are granted access to the content or service as usual.

However, if the user’s location is not on the allowed list, access is typically blocked, and the user may receive an error message informing them that the content is not available in their region.

Workarounds and Countermeasures

Users often try to bypass GEO-blocking using various methods such as virtual private networks (VPNs), proxy servers, or DNS services that mask their true geographical location.

In response, content providers may employ additional measures to detect and block such circumvention attempts, though these measures can sometimes lead to collateral damage by affecting legitimate users.

In summary

Overall, GEO-blocking is a strategy employed by content providers and online services to enforce regional restrictions on access to their content or services, often due to licensing agreements, regulatory requirements, or business considerations.

There are several reasons why a webshop might choose to implement GEO-blocking for certain visitors:

Licensing Restrictions

The webshop may have licensing agreements with suppliers or content creators that restrict the sale or distribution of certain products or content to specific regions or countries.

GEO-blocking helps ensure compliance with these agreements by preventing unauthorized access to restricted items.

Legal Compliance

Some products or services may be subject to regulatory requirements or legal restrictions that vary by region.

GEO-blocking can help ensure that the webshop operates within the boundaries of applicable laws and regulations.

Market Segmentation

The webshop may have different pricing, product offerings, or marketing strategies for different regions.

GEO-blocking allows the webshop to tailor its offerings and pricing based on the preferences and purchasing behavior of customers in each region.

Please keep in mind that within the EU there are limitations to how you are allowed to block visitors.

Fraud Prevention

Certain regions may have higher rates of fraudulent transactions or chargebacks.

GEO-blocking can be used as a preventative measure to reduce the risk of fraudulent activity by blocking access from high-risk regions.

Resource Allocation

Limiting access to the webshop from certain regions can help manage server load and allocate resources more efficiently, especially during peak traffic periods.

Cultural Sensitivity

Some products or content may be culturally sensitive or offensive in certain regions. GEO-blocking can be used to prevent unintentional offense or controversy by restricting access to such items in regions where they may be deemed inappropriate.


There can be personal or political motivations for restricting access or purchases from certain countries on your webshop. This may include nations involved in unlawful conflicts as one example.

In summary

Overall, GEO-blocking can be a strategic tool for webshops to manage legal compliance, licensing agreements, market segmentation, fraud prevention, resource allocation, and cultural sensitivity.

However, it’s essential to implement GEO-blocking carefully to avoid alienating potential customers or inadvertently restricting access to legitimate users.


Optimizing your Shopify store for search engines (SEO) is really not that different from optimizing any other webshop on any other platform.


First of all you need to develop the right strategy based on your market, how prospects search, what they are looking for and what your competitors are doing.

Technical SEO

Next you need to make sure that all SEO-related aspects of the technical implementation of your Shopify store is optimal. This include things such as mobile optimization, speed, META and Schema-data and internal links.

If you start out with a lean and fast Shopify Theme that will make everything easier.

Content optimization

In top of this you need the right content. Basically this content have to match the keywords your prospects search for as well as what they intend to find.

You most likely have to optimize the front page, collection pages, product pages and could very well benefit from blog posts, FAQ pages and such as well. Video may also be a good option.


You need links from other websites to build authority. With more and better links it is more likely that Google will rank you at the top of the search results for relevant keywords.

Getting links is a lot of hard work and there are many ways to do this. But be aware, that there are a lot of link-sellers in the market that sell links with little or no SEO-value.

User engagement

Google prefer to send their search visitors to great shops. One of the ways they measure this is by user engagement – how long do they stay, how much do they buy, do they come back etc.

By optimizing all these factors it will be more likely that you gain great rankings.

SEO is complicated

SEO is not easy. In most cases it takes expert knowledge to get good results. In Elevate Apps we are focused on providing good apps but with our +20 year experience with SEO some of our team members do also provide SEO consulting services. Contact us if interested.

SEO (short for Search Engine Optimization) is the art and trade of optimizing a website to become more visible in search engine, get better rankings and attract more relevant users.

SEO includes a lot of elements – technical as well as strategic and editorial, and to get the best results, especially in competitive markets, it requires both the right tool and practical experience.

We honestly don’t think there is a single “best” SEO app for Shopify that universally fits all businesses’ needs.

The ones we have tested don’t fully live up to the requirements we have. Some lack features and some provide information about how Google works that is just not true.

So, we are working on a better solution – a better SEO app for Shopify then what we think is currently available.

However, several popular SEO apps are commonly used by Shopify store owners to improve their search engine optimization efforts. Here are a few noteworthy options:

  • SEO Manager
    SEO Manager is a comprehensive SEO app for Shopify that offers features such as meta tag optimization, JSON-LD structured data support, bulk editing capabilities, broken link detection, and keyword suggestions.
  • Plug in SEO
    Plug in SEO is another popular SEO app for Shopify that helps optimize various aspects of your store for search engines. It offers features like title and meta tag optimization, JSON-LD structured data support, broken link checking, and content analysis.
  • SEO Image Optimizer
    This app focuses specifically on optimizing images for search engines, which is crucial for improving website speed and enhancing user experience. It automatically adds alt tags to images, optimizes file names, and compresses images to improve page load times.
  • SEO Booster
    SEO Booster is an all-in-one SEO app for Shopify that provides tools for keyword research, meta tag optimization, image optimization, structured data support, and comprehensive analytics to track your store’s SEO performance.
  • Smart SEO
    Smart SEO is designed to simplify SEO tasks for Shopify users by offering automated meta tag generation, bulk editing capabilities, sitemap generation, and advanced customization options for titles and descriptions.

Before choosing an SEO app for your Shopify store, consider your specific needs, budget, and the features offered by each app.

Additionally, it’s essential to regularly monitor your store’s SEO performance and make adjustments as needed to improve your rankings in search engine results pages (SERPs).

SEO (Search Engine Optimization) is crucial for a webshop for several reasons:

Increased Visibility

SEO helps improve the visibility of your webshop in search engine results pages (SERPs). When your website ranks higher for relevant keywords, it becomes more likely to be discovered by potential customers who are actively searching for products or services you offer.

Organic (free) Traffic

By optimizing your webshop for SEO, you can attract organic traffic from search engines without having to rely solely on paid advertising.

Organic traffic tends to be more sustainable and cost-effective in the long run.

Better User Experience

Many aspects of SEO, such as improving site speed, optimizing mobile responsiveness, and creating high-quality content, also contribute to a better overall user experience.

This can lead to higher engagement, lower bounce rates, and increased conversion rates on your webshop.

Builds Trust and Credibility

Websites that appear at the top of search engine results are often perceived as more trustworthy and credible by users.

By implementing SEO best practices, you can establish your webshop as an authoritative source in your industry and build trust with potential customers.

Competitive Advantage

In today’s digital landscape, most consumers conduct online research before making a purchase decision.

By investing in SEO, you can stay ahead of competitors and ensure that your webshop is prominently featured in search results when potential customers are actively looking for products or services you offer.

Cost-Effective Marketing

Compared to traditional advertising methods, such as print or TV ads, SEO is a relatively cost-effective marketing strategy with a high return on investment (ROI).

Once your webshop ranks well in search results, you can continue to attract organic traffic without ongoing advertising expenses.

Long-Term Sustainability

While paid advertising campaigns provide immediate results, they require ongoing investment to maintain visibility.

In contrast, SEO efforts, once established, can continue to generate organic traffic and leads for your webshop over the long term with relatively minimal ongoing investment.

In summary

Overall, SEO is essential for a webshop because it helps increase visibility, drive organic traffic, enhance user experience, build trust and credibility, gain a competitive advantage, and achieve long-term sustainability in the online marketplace.