Schema is a standard for marking up objects on your website so search engines better understand what it is. Google use this data to highligt search results with so-called Rich Snippets. With Rich Snippets your links in Google will stand out and generate more clicks.
One of the most important sets of Schema data for a webshop is product data. With the correct Schema-data for products your can get Rich Snippet listings in Google that can look like this.
As you can see there are quite a lot of additional information in this listing compared to one of the normal “raw” links in Google. There are some details about the product, ratings, review, the price and an “in stock” status.
Besides the fact that a bigger – more enhanced listing, will make your link stand out more in Google these additional informations also makes it far more likely that prospects click your link.
All this extra information – the Rich Snippet, is the result of correct implemented Schema-data.
So, how do you make sure that your Shopify shop have all this Schema-data, so you too can get Rich Snippet listings? Let’s take a closer look at that.
Adding Product Schema to Shopify
There are basically two ways to add the Schema-data to your webshop:
- Use an App to handle it for you
- Code it manually
The first solution is the most simple but do also cost something. Very often, however you will find product Schema as an integrated part of the SEO app you subscribe to. It is off course also included in the SEO App we make.
Coding the Schema-data manually may sound challenging, if you are not used to coding in Shopify but it don’t actually have to be so difficult.