An XML product feed is a structured data file formatted using the Extensible Markup Language (XML) that contains detailed information about a retailer’s products. These feeds are commonly used in e-commerce to distribute product information to various online channels, including comparison shopping engines, marketplaces, and affiliate networks.

XML product feeds typically include a wide range of product attributes such as:

  1. Product title
    The name or title of the product.
  2. Product description
    A detailed description of the product.
  3. Product category
    The category or categories to which the product belongs.
  4. Product SKU (Stock Keeping Unit)
    A unique identifier for the product.
  5. Product price
    The price of the product.
  6. Product availability
    Whether the product is in stock or out of stock.
  7. Product images
    URLs to images of the product.
  8. Product attributes
    Additional specifications or features of the product, such as size, color, material, etc.

XML product feeds allow retailers to efficiently share product information with third-party platforms and services, enabling broader product visibility and reach.

They also facilitate dynamic updates, allowing retailers to keep product information current by updating inventory levels, prices, or other attributes in real-time.

Overall, XML product feeds play a crucial role in the e-commerce ecosystem, enabling retailers to effectively market and sell their products across multiple online channels.